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Insights from Goodwill Brands

Conversations and perspectives on building consumer brands, scaling omnichannel businesses, and the entrepreneurs shaping the next decade.

Thought Leadership·May 2026

Inside the Franchise Economy with Hunter Stokes, President of Franchise Ventures

We sit down with Hunter Stokes, President of Franchise Ventures — the parent organization of Franchise.com — to explore how online franchise marketplaces support entrepreneurs and how these tools might intersect with growing consumer-centric brands like Goodwill Brands.

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Artwork by Juan Fontanive